Impossible Foods has been found guilty of infringing on two trademarks owned by influencer Joel Runyon and his company, Impossible HQ. The jury awarded Runyon $3.25M in damages, consisting of $1.5M in compensatory damages and $1.75M in punitive damages. Runyon had been using the 'Impossible' name for his lifestyle and fitness blog since 2010, and had registered several federal trademarks related to endurance athletics and other areas.

Impossible Foods sought to rebrand from its former name to its current name in 2013 and became a global leader in the plant-based industry. The company applied for a trademark for the 'Impossible' name in 2020, leading to a legal battle with Runyon. Despite Impossible Foods' previous victories in intellectual property battles, the jury's decision in this case sends a clear message that trademarks are important and must be respected. This verdict adds to the company's recent challenges, including leadership changes and other legal battles.