‘Masculine’ Labels Could Help Men Eat More Vegan Food, Study Claims

A study suggests that labeling vegan food with more "masculine" terms could encourage men to eat more of it, as participants rated dishes with stereotypically masculine language as more suitable for men. Despite this finding, there was no substantial evidence that men found this "manly" vegan food more appealing. Changing the language around vegan food is part of nudge theory, where small interventions can help people make healthier and more sustainable choices.

While some men may still associate veganism with being feminine, the perception of vegan food as such has evolved in recent years, with the success of vegan athletes and the recognition of health benefits associated with a plant-based diet. Even though manly labels may not appeal to all men, the research emphasizes the influence of language in shaping consumer opinions and suggests that marketers play a crucial role in encouraging men to try plant-based meals.