A recent study found that nearly half of UK vegans view incompatible dietary preferences as a dealbreaker in relationships, compared to just 20 percent of the general population. Issues such as dismissiveness, lack of effort to accommodate dietary preferences, and refusal to compromise on meal planning were cited as potential problems. These concerns varied by demographic, with women focusing on dismissiveness and younger individuals emphasizing the importance of compromise in meal planning.

Redefine Meat, a plant-based alternative protein brand, suggests that compromise can still result in flavorful meals that cater to both plant-based and meat-eating diners. The brand offers a range of alternative protein products that provide the same taste, texture, and sensory experience as meat, without the use of animals. Dr. Gemma Newman also highlighted the symbolic threat that vegans can pose to group identities and social norms, as their dietary choices challenge traditional customs and values.