A recent poll conducted by Bryant Research on behalf of Humane World for Animals in Canada found that more than half of Canadians are looking to increase their consumption of plant-based foods. This surge in interest is driven by factors such as food prices, animal rights, and environmental concerns. However, the high cost of vegan alternatives remains a barrier for many consumers, with 45% citing cost as the main reason they don't eat more plant-based food.

Despite the challenges, there is a growing demand for plant-based options in Canada, with consumers calling for government support for protein diversification and healthier, more sustainable protein options in public institutions. Plant-based food companies in Canada face threats from lack of investment and US tariffs, underscoring the importance of policy support for the sector. Overall, the data highlights an urgent shift in Canadian eating habits towards more plant-forward meals for reasons related to health, ethics, and the environment.