A survey by the Physicians Committee for Responsible Medicine and Morning Consult found that consumers plan to spend around $100 on their main holiday meal this year. With the cost of meat and poultry rising rapidly, almost half of those surveyed stated that food costs at the supermarket were important to them. Wholesale turkey prices have also increased by about 40% compared to last year due to economic pressures and poultry disease outbreaks.

The survey revealed that nearly 60% of adults would consider choosing a plant-based holiday meal if given a convincing reason to do so, with this number rising to over three-quarters among younger adults. A plant-based holiday meal plan created by a registered dietitian from the Physicians Committee includes familiar dishes for six people and costs under $50. The organization advocates for a shift away from animal products toward fruits, vegetables, whole grains, and legumes to improve health and reduce grocery bills during the holidays.