Plant-Based Meats Grow by 14% in Australian Retail, with Burgers Making Way for Deli Meats & Ready Meals

Plant-based meats in Australian retail have experienced a growth of 14% from 2022-23, according to alternative protein think tank Food Frontier. The sector has shifted from burgers to deli meats and ready meals, with an increase in the number of on-shelf products from less than 90 to just under 300. The market has seen a rise in products offering versatility and convenience, such as deli slices, ready meals, and snacking options, reflecting the evolving consumer preferences.

Local Australian brands now dominate the plant-based meat market in the country, with at least 31 manufacturers and ingredient suppliers making up 56% of plant-based products in major retail stores. International brands like Beyond Meat and Impossible Foods are also present, but Australian brands have capitalized on the rising demand for new formats. The category is expected to continue evolving, with changes in product formulations and company integration on the horizon to meet consumer expectations around taste, texture, and price.