Vancouver-based plant-based protein snack company TRUBAR Inc. is set to be acquired by Turkish consumer goods company ETİ Gıda Sanayi ve Ticaret A.Ş. in a C$201 million deal. The acquisition, valued at a 64% premium over TRUBAR’s last closing price, will see ETİ Gıda purchase all outstanding common shares of TRUBAR for C$1.64 per share. The deal is structured as a statutory plan of arrangement and is subject to shareholder and court approval, with completion expected in the first quarter of 2026.

TRUBAR, known for its high-quality, plant-based protein bars, has gained a strong presence in the North American market, making this acquisition an exciting opportunity for growth. The company’s CEO expressed enthusiasm about the deal, highlighting ETİ Gıda’s experience and resources in scaling consumer products brands. The transaction is supported by a fairness opinion and has unanimous endorsement from TRUBAR’s board of directors, with a special shareholder meeting scheduled for January 2026 to approve the acquisition. Upon completion, TRUBAR’s common shares will be delisted from the TSX Venture Exchange.