A recent study found that plant-based food sales are less affected by price hikes compared to conventional meat and dairy products, with socioeconomic status playing a significant role in consumer behavior. The research, conducted in Canada and Finland, showed that people were more sensitive to changes in the prices of animal proteins, adjusting their purchases accordingly. However, the price sensitivity differed among individuals with lower socioeconomic status, highlighting the impact of income levels on food choices.

Despite the differences in consumer behavior based on income, affordability was still cited as a central issue for both plant and animal proteins. The study also noted that the availability and pricing of plant-based food options play a crucial role in consumer decision-making, with price parity trials showing that making plant-based proteins more affordable can lead to increased sales. Overall, the research suggests that as food prices continue to rise, making plant-based foods more accessible and affordable is essential for promoting sustainability in the food industry.