Oatly has launched the Future Agriculture Renovation Movement (F.A.R.M.) initiative, focused on regenerative agriculture practices. This move aligns with the US Department of Agriculture's $700 million pilot program aimed at accelerating similar practices nationwide. Regenerative agriculture focuses on rebuilding soil rather than depleting it, through practices such as crop rotation, using cover crops, reducing tilling, and integrating organic matter.

Oatly's F.A.R.M. initiative works with farmers to test regenerative practices suited to different regions, aiming to improve soil health and reduce reliance on synthetic inputs. The USDA's investment in regenerative agriculture also supports farmers in adopting these practices, reducing financial risks and making participation more accessible. With federal funding and private initiatives working together, regenerative farming becomes more than just a label on products—it signifies real changes in how food is grown, supporting both sustainable agriculture and climate action.