South Africa Tightens Labelling Standards for Plant-Based Meat Products

South Africa's Department of Agriculture, Land Reform and Rural Development has released new regulations outlining labelling requirements for plant-based meat analogue products. These regulations, implemented in July 2025, mandate a minimum protein content of 9% for products marketed as "meat replacers," "meat alternatives," or similar terms. Terms like "burger" or "sausage" are allowed, as long as they are preceded by descriptors like "plant-based" or "vegan," with animal-specific references strictly prohibited.

The updated guidelines were developed in consultation with industry stakeholders, including organizations like LIVEKINDLY Collective Africa and Fry Family Foods. Clare Ewing of LKCA praised the regulations for providing clarity to both producers and consumers, stating that they present an opportunity to change how plant-based foods are perceived. Fry Family Foods also welcomed the regulations, advocating for clear, honest naming that enables informed choices and supports innovation. They plan to update their product labels gradually to comply with the new standards.