Survey Finds 3% of Brits Identify as Vegan or Plant-Based

A recent survey conducted in the UK by The Vegan Society found that 3% of Brits, equivalent to about two million residents, identify as vegan or plant-based. The study revealed that one-third of these individuals identify as vegan, while the rest consider themselves plant-based. The survey also showed that 10% of respondents are reducing or eliminating their intake of animal products, with 4% identifying as vegetarian and 3% as pescetarian. Younger generations and women are more likely to follow a plant-based diet, and graduates are significantly more likely to be vegan or plant-based than non-graduates.

The main reasons for individuals adopting a vegan lifestyle include animal welfare, physical health, the environment, and mental health. Furthermore, 96% of vegan and plant-based people surveyed stated that they go beyond just restricting their diet, with many avoiding products tested on animals, using or eating honey, and visiting zoos or aquariums. The Vegan Society's Head of Campaigns, Policy and Research, Claire Ogley, noted the significant shift in attitudes toward veganism and plant-based living, particularly among younger generations, who are leading the way in adopting more sustainable and compassionate lifestyles.