Over a dozen hotels in Cebu, Philippines, have committed to increasing plant-based options on their dining menus, receiving an A grade for sustainability. This initiative was spearheaded by Ascott Limited, which became the first hotel group in the country to introduce a plant-based target, with the goal of making 20% of its menu plant-based across its 17 properties by this year. Following this lead, 14 hotels in Cebu have achieved an A grade for sustainability by pledging to make between 30% and 50% of their menus plant-based, marking a significant collective sustainability pledge in the hospitality industry.

These hotels have either adopted group-wide plant-based food policies or set individual property-level targets, with timelines extending through to 2030. Notable establishments such as Shangri-La Mactan, Radisson Blu, and Belmont Hotel Mactan have set ambitious targets to incorporate more plant-based options on their menus, aligning with the growing global trend towards sustainability in the hospitality sector. The shift towards plant-based menus in Cebu mirrors similar initiatives in the Philippines and globally, reflecting a broader consumer trend towards reducing meat consumption and increasing the demand for healthier and more sustainable dining options.