UK Court Of Appeal Rules Oatly Cannot Use ‘Milk’ In Its Marketing

The UK Court of Appeal has ruled that Oatly cannot use the word "milk" in its marketing, stating that only traditional milk derived from animals can use the term. This decision follows a long-running legal battle between Oatly and Dairy UK, the trade association representing Britain's dairy industry. Oatly had attempted to trademark its slogan "Post Milk Generation" in 2019, but was initially denied by the Intellectual Property Office due to the use of the word "milk" being deemed deceptive. Despite a successful appeal in December 2023, the UK's Court of Appeal has now overturned this decision, stating that Oatly's products are clearly for consumers who no longer consume dairy milk.

Debate and legal battles over the use of terms historically associated with animal products are ongoing globally, with countries like France, Thailand, Poland, and Italy imposing restrictions on plant-based products using words like "meat" or "dairy." Oatly has expressed disappointment in Dairy UK's actions, labeling them as attempts to stifle competition rather than being in the interest of the British consumer. The company maintains that they will continue to fight for what is right and are considering their options in light of the court's ruling.