A recent study has highlighted the dangers of ultra-processed foods (UPFs) and their link to various diseases, contributing to a shorter life expectancy. However, not all UPFs are equally harmful, and experts caution against broad advice to avoid all processed foods. To address this issue, a new tool called the UPF risk scale has been launched by Zoe, a nutrition app, to help consumers distinguish between high-risk and low-risk processed foods. The scale factors in various aspects such as additives, hyperpalatability, and energy intake rate to provide a more nuanced understanding of processed foods.

By using the UPF risk scale, consumers can make informed choices about the foods they consume, based on factors like fiber content, protein, sugar, and salt. For example, whole grain bread like Dave's Killer Bread may rank low on the scale due to its nutrient-dense ingredients, while highly processed cereals like Lucky Charms may score higher. The goal of the new tool is to empower people with better information so they can make healthier food choices without feelings of restriction or fear.