University researchers at the University of Bonn have conducted a study to explore ways to increase pulse consumption in Germany. Initial findings from their "Laboratory Supermarket" suggest that offering "recipe kits" for simple meal ideas can boost pulse sales, providing health-conscious convenience without resorting to ultra-processed foods. The study also highlights three key drivers for the increase in pulse consumption in Germany so far: convenience, the influence of international cuisine, and the rise of plant-based alternatives.

Despite a growing willingness among German consumers to consume more pulses for health and sustainability reasons, the researchers stress the importance of creating the right retail environment to translate intention into action. The research is part of the StrahL project, which aims to develop strategies to increase the consumption of locally grown pulses in Germany. Collaborating institutions include the University of Göttingen, Fulda University of Applied Sciences, Corsus Research, and Zühlsdorf & Partner.