V-Label Crosses A Record-High 70,000 Product Certifications

V-Label, an international vegan and vegetarian certification mark, has reached a new milestone by certifying over 70,000 products from 4,800 companies globally. This surpasses The Vegan Society's Vegan Trademark, making V-Label the top choice for alternative protein labels. The certification process involves companies applying, submitting documents, signing a license contract, and undergoing verification steps before receiving the label.

The success of V-Label can be attributed to its supermarket partnerships, with over 25 own-label brands from leading European grocers carrying the certification. Despite its record-high certifications, the labeling battles for plant-based products continue globally, with restrictions on packaging names like 'milk' and 'cheese'. V-Label advocates for policymakers to support consumers in making healthier and more sustainable choices by allowing clear labeling for plant-based products.