KKR is exploring a potential sale of Flora Food Group, the Amsterdam-based plant-based spreads and dairy alternatives company, in a deal that could value the business at around $10 billion. The US private equity firm acquired the business from Unilever in 2017 for €6.8 billion and rebranded it as Flora Food Group in 2024. The company operates in approximately 100 countries and generated around €3 billion in net sales in 2025, with interest expected from both other buyout firms and strategic acquirers.

Flora Food Group, known for brands like Flora, Becel, I Can’t Believe It’s Not Butter!, Bertolli, Elmlea, and Violife, has faced challenges in maintaining its plant-based positioning. Despite originally focusing on plant-based alternatives, the company has had to respond to a consumer shift towards traditional butter and higher-protein dairy foods by adding dairy ingredients back into some products. The Violife brand, however, remains a significant asset in the plant-based cheese segment.

KKR has not confirmed any timeline or process details regarding the potential sale of Flora Food Group. No final decision has been made, but the company could attract interest from various buyers due to its global reach and diverse product portfolio.