Vow’s Quail-Based ‘Forged Gras’ Launch Marks First Cultivated Meat Sale in Hong Kong

Australian cultivated meat company Vow has launched Forged Gras, a cultivated alternative to foie gras, made from Japanese quail cells. This marks the first commercial sale of cultivated meat in Hong Kong and solidifies Vow’s position as the first company to sell cultivated meat products across multiple markets. Forged Gras offers a reimagined version of the luxury delicacy, without the ethical and environmental concerns associated with traditional foie gras.

The company’s focus on innovation rather than replication has led to the development of unique culinary creations. Vow’s expansion to Hong Kong follows the successful debut of its Forged Parfait in Singapore earlier this year. With the broader market for alternative foie gras expected to grow, Vow’s Forged Gras presents opportunities in meeting the demand for ethical and sustainable alternatives to traditional delicacies. Through partnerships with renowned chefs, Vow is paving a new path for food by using innovative technology to address real challenges in the food industry.