What Do Asian Consumers Want From Plant-Based Meat? 4 Startup Founders Spill All.

At a recent food tech conference in Singapore, four alt-meat founders from India, China, the Philippines, and Australia discussed what Asian consumers want from plant-based meat products. Each founder highlighted the unique needs of their market. In India, for example, Shaka Harry focuses on creating products for specific occasions to appeal to meat-eating consumers. In China, Haofood prioritizes taste and safety in their plant-based meat products.

Meanwhile, in the Philippines, WTH Foods is focusing on health and local ingredients to appeal to consumers. And in Australia, v2foods targets conscious consumers looking to reduce meat intake. Overall, the key takeaway is that Asian markets vary, and understanding these specific consumer preferences is crucial for the success of plant-based meat startups in the region.