Wildtype Turns to Kickstarter for First Direct-to-Consumer Push With Cultivated Salmon Lox and Cell-Derived Skincare

San Francisco-based Wildtype is venturing into direct-to-consumer sales for the first time through a Kickstarter campaign, offering cultivated salmon lox and skincare products derived from the same cell-cultivation process. Co-founded in 2016, the company received FDA clearance last year for its cultivated coho salmon, making it the first cultivated seafood producer approved for sale in the US. The Kickstarter campaign aims to raise $75,000 and has already gathered over $62,000, with 23 days left in the campaign.

The campaign features pre-sliced salmon lox and a skincare line based on the Marine Cellular Complex (MCC) produced during the salmon cell cultivation process, including salmon-derived PDRN, marine collagen, and growth factors. While the lox product cannot be shipped to states like Texas and Florida due to bans on cultivated meat sales, the skincare range is available for worldwide shipping. Wildtype sees this campaign as an opportunity to involve the public in its innovative approach to cultivated seafood and skincare products.