A recent study conducted by Redefine Meat revealed that 20% of Brits view having incompatible diets as a dating or relationship dealbreaker, with this figure rising to 47% among vegans. Couples with different dietary preferences often find it off-putting when their partner mocks or disregards their dietary choices, doesn't cater to their diet, or refuses to compromise on meal planning.

The research also showed that a quarter of couples have differing diets, such as veganism, vegetarianism, pescatarianism, or meat-eating, and that shared food values are crucial for relationship compatibility. Redefine Meat's New-Meat products, which offer the taste and texture of traditional meat without the animal products, could offer a solution for couples with different eating habits, allowing them to enjoy delicious meals together on Valentine's Day and beyond.