After the fibremaxxing trend, nutritionists are now advocating for fibrelayering, which focuses on gradual and consistent consumption of different types of fiber throughout the week. This approach, coined by nutritionist Sasha Watkins, emphasizes variety over volume, with the goal of building a diverse gut microbiome for better long-term health.

Fibrelayering involves incorporating soluble fibers, insoluble fibers, and resistant starches from a variety of plant-based sources like fruits, vegetables, legumes, nuts, and seeds into meals and snacks. With the increasing awareness of gut health and the popularity of GLP-1 drugs, plant-based companies have the opportunity to capitalize on this trend by promoting products that can help consumers meet their fiber intake goals.

By emphasizing the health benefits of fiber, plant-based brands can attract consumers looking to improve their gut health, manage weight, regulate blood glucose levels, and lower cholesterol. Companies like Oatly have already embraced the trend, focusing on fiber-rich offerings over protein-boosted products to meet the growing demand for plant-based options that support gut health.