A survey commissioned by Global Knives has found that 1 in 4 British households are planning to serve an alternative to turkey this Christmas, with those aged between 26 and 35 most likely to make the switch. In some regions, such as Portsmouth, York, and Cambridge, the trend away from turkey is even more significant, with up to 50% of respondents opting for an alternative. While it is not clear what percentage of these alternatives will be plant-based, a recent Tesco survey found that over 27% of respondents plan to serve or consider prioritizing meat-free options this Christmas.

Tesco notes that plant-based shoppers are increasingly turning to vegetable-based options over meat alternatives, with vegetable-based festive dishes representing a growing trend. The retailer is focusing on vegetable-based centrepieces for its 2024 Christmas range. The survey also highlights Brits' love for vegetable-based side dishes, with roast potatoes being the most popular trimming for 54% of respondents. Overall, there is a growing demand for plant-based options at Christmas, with more consumers showing interest in plant-rich products and reducing their meat intake.