Amsterdam has banned all advertisements for meat and fossil fuels, becoming the first capital city in the world to introduce such a ban. Starting from May 1, 2026, ads for meat, flights, petrol and diesel vehicles, and gas heating contracts will be prohibited in public spaces across the city. Corporate ads for high-carbon companies will be allowed until April 2028.

The proposal for the advertising ban was approved by the Amsterdam City Council, despite last-minute lobbying from the largest outdoor advertising operator in the world, JCDecaux. Advocacy groups and nonprofits such as ProVeg welcomed the decision, noting that restricting the advertising of meat aligns with Amsterdam's goal of promoting more plant-based diets by 2050. Other cities in the Netherlands, such as Utrecht and The Hague, have also taken steps to limit ads for environmentally harmful products, highlighting a growing trend towards more sustainable advertising practices.