London-based cookie brand Floozie announced that it is no longer fully vegan, introducing animal-based ingredients into some recipes due to challenges in sourcing high-quality vegan ingredients at scale. Half of the core range will remain vegan, ensuring that the company can maintain flavor and avoid price increases while continuing to bake with care and explore new flavor ideas. Plant-based milks will still be available for drinks and shakes, and the brand hopes to keep bringing customers the same joy that Floozie is known for.

The decision to include non-vegan flavors has sparked backlash from customers, with some expressing disappointment and stating that they will no longer support the brand if animal products are introduced. Founded in 2020 by pastry chef Kimberly Lin, Floozie offers cookies in a variety of flavors such as Pecan Pie, Cinnamon Crunch, and Double Chocolate Chunk. While the physical store is located in Covent Garden, Floozie also ships products throughout Great Britain via its online store, aiming to provide delicious treats to customers across the nation.