A federal jury has ruled that Beyond Meat Inc. infringed upon the trademark of competitor Vegadelphia Foods by using similar slogans in partnership with Dunkin’ Donuts for its plant-based breakfast sandwich. Beyond Meat was ordered to pay $38.9 million in damages to Vegadelphia for the trademark infringement. The court determined that the slogans used by Beyond Meat were too similar to Vegadelphia’s registered trademark, causing confusion among consumers.

Vegadelphia argued that Beyond Meat’s actions had significantly harmed its business by interfering with expansion opportunities and potential partnerships. The jury awarded Vegadelphia $23.5 million in actual damages and an additional $15.4 million in disgorged profits, exceeding the amount requested by the company. Beyond Meat denied the allegations, stating that its slogans did not infringe on Vegadelphia’s trademark and were a fair description of its products, but the jury ultimately sided with Vegadelphia in the legal dispute.