Lemurs in Madagascar are facing a growing threat from the bushmeat trade, with research showing that nearly 13,000 lemurs are consumed each year in the country. While food insecurity is a driving factor, the study also found that urban consumers are willing to pay a premium for lemur meat due to its perceived flavor and health benefits. This demand has led to the availability of lemur meat in restaurants and a rise in consumption for enjoyment rather than necessity.

To protect lemurs from the meat trade, researchers suggest strengthening regulations on illegal firearms, launching education campaigns to reduce demand, and providing alternative livelihoods for those involved in the trade. Suppliers interviewed in the study expressed discomfort with their involvement in selling lemur meat and said they would stop if given other opportunities to earn a living. By addressing the root causes of demand and supporting those currently involved in the trade, efforts can be made to protect lemurs from extinction.