Dr. Nina McGrath from EUFIC interprets the 2025 EAT-Lancet report as a call to action to transform current food systems, which are major contributors to environmental degradation. EUFIC focuses on promoting a shift towards healthier, more sustainable diets through science-based communication and practical guidance for consumers. By emphasizing gradual changes, such as adding more plant-based foods and reducing consumption of red meat, sugar, and salt, EUFIC aims to make sustainable food choices achievable for the wider public.

EUFIC utilizes clear and accessible science communication to help people navigate media coverage and potential debates around the EAT-Lancet report. By translating complex science into actionable advice, EUFIC empowers individuals to make realistic changes towards healthier, more sustainable eating habits. Despite findings that the wealthiest 30% drive the majority of food-related environmental impacts, EUFIC's communication approach avoids blame and focuses on providing information and solutions for all audiences, promoting positive dietary changes for health and the planet.