More than 200 organizations, including major environmental groups, food manufacturers, and animal welfare advocates, are opposing the European Commission’s proposed ban on the use of certain meat-related terms for plant-based products. The coalition, known as the "No Confusion" campaign, argues that terms like "burger," "sausage," and "chicken" should not be restricted from appearing on plant-based food labels, as consumers are not misled by these labels and they help promote sustainable alternatives. The European Court of Justice has previously ruled that current legislation already provides clarity in labeling and protects consumers, but the Commission's proposal continues to push for these restrictions.

The controversy has sparked concern among stakeholders in the plant-based food sector, with some warning that limiting the use of meat-related terms would hinder consumer trust, food innovation, and market competition. Opponents of the ban argue that it would hurt businesses by causing costly rebranding and slowing the adoption of plant-based alternatives, which are essential for achieving the EU's climate, health, and sustainability goals. As European lawmakers prepare to vote on the proposal, the "No Confusion" campaign is urging policymakers to reject the plan and focus on solutions that support innovation and consumer choice in the plant-based sector.