Germans & Austrians Believe Meat Consumption is Too High, But Less Than Half Think It’s Bad for the Climate

A recent survey conducted in Germany and Austria found that nearly six out of 10 consumers believe meat consumption is too high, but less than half think it is bad for the climate and plan to reduce their intake of animal products. Despite this, only 30% of Germans and 46% of Austrians want to eat fewer animal products in the next two years, with even fewer expressing interest in consuming more plant-based alternatives. However, there is still some optimism around cultivated meat, with a significant percentage of consumers in both countries willing to try these novel proteins.

The surveys also revealed that there is strong support for policies to promote plant-based foods, such as reducing the VAT on plant-based dairy products. Additionally, a majority of consumers believe that if cultivated meat is deemed safe, it should be up to consumers to decide whether or not to eat it. Overall, the results of the surveys indicate some progress in consumer attitudes towards plant-based foods and cultivated meat in Germany and Austria.