Global Survey: 75% of Consumers Still Interested in Plant-Based Meat & Dairy

A recent global survey has found that despite negative coverage of the plant-based sector, 75% of consumers worldwide are still interested in plant-based alternatives to meat and dairy. Millennials and Gen Zers are particularly enthusiastic about blended proteins, with nearly 80% of consumers believing that plant proteins can help them age better and maintain muscle strength. The report from ADM also highlighted the rise of flexitarians, with 46% of consumers identifying as such, as well as the growing interest in fermented alternative proteins.

The survey also revealed that traditional plant proteins like soybeans and chickpeas are gaining recognition globally, with lentils emerging as a popular source of plant protein. Health and taste were identified as the main motivators for trying alternative proteins, with consumers expressing a desire for improved flavor and nutrition in plant-based products. Blended proteins, which combine animal protein with plant or fermentation-based ingredients, were also found to be a growing trend, appealing to consumers for their nutritional benefits and sustainability.