Lidl Becomes First UK Retailer to Set ‘Protein Split’ Targets, Committing to Sell More Plant-Based Meat & Dairy

Lidl GB has announced its commitment to selling more plant-based food in the UK by setting ‘protein split’ targets. By 2030, the retailer aims to have 25% of its meat and seafood sales sourced from plants, as well as doubling the share of non-dairy alternatives. This move makes Lidl the first retailer in the UK to set such targets, with the goal of mitigating environmental impact and reaching net-zero by 2050.

To kickstart this shift, Lidl has launched a new Plant! range under its vegan private-label brand Vemondo, featuring 28 new products that will be rolled out to select stores this month. Lidl is also focusing on offering market-leading prices for plant-based products to make them more accessible to consumers. The retailer's efforts have been praised as a game-changer and a step towards a more sustainable and healthy food offering.