Lidl GB Surpasses Plant-Based Sales Target, Achieving Growth of Almost 700% Since 2020

Discount grocery chain Lidl GB has exceeded its plant-based sales target in Great Britain, with a growth of almost 700% since 2020. The retailer originally aimed for a 400% increase in sales of its own-brand meat and milk alternatives by 2025, but the actual growth has reached 694%, aided by the expansion of the Vemondo range.

Lidl GB has set ambitious goals for the future, with a plan to make plant-based proteins make up 25% of its total protein sales by 2030. The supermarket has also introduced a new Live Well logo to denote products that are both beneficial for human health and the planet. By becoming the first major retailer to use the Vegetarian Society’s Plant-Based Trademark, Lidl GB is demonstrating its commitment to offering high-quality, sustainable plant-based options to consumers.