Louis Vuitton showcased a new, plant-based faux fur at Paris Fashion Week, signaling a shift away from traditional fur in the industry. The material, called Savian, was developed by biomaterials startup BioFluff and is biodegradable and compostable. Louis Vuitton used Savian for a vest in its Fall/Winter 2026 collection, joining other designers who have experimented with the plant-based alternative.

The demand for vegan fur is growing, with the global faux fur industry valued at $4.58 billion in 2026 and expected to reach $9.26 billion by 2035. Hollywood's move away from fur, such as the ban on real fur at the Emmys red carpet, is also contributing to the trend. While Louis Vuitton has not banned fur entirely, using Savian could be a step towards a more sustainable and cruelty-free future for the brand, as animal rights organizations like PETA campaign for a complete elimination of fur in fashion.