Meat Lobby ‘Plans To Sell Itself As Sustainable’ At COP28

At COP28, the meat lobby is planning to combat the growing awareness of the environmental impact of animal agriculture by presenting industry-funded "scientific evidence" that meat is sustainable. Despite the fact that animal agriculture is responsible for a significant portion of global greenhouse gas emissions, the meat lobby intends to push the narrative that meat will help to "feed the world" and brand it as "sustainable nutrition." However, studies have consistently shown that increasing plant-based foods is a more effective solution to meeting global food needs and reducing emissions.

In response to the meat lobby's efforts, organizations like ProVeg International are promoting the science-backed solution of transitioning towards a plant-based food system at COP28. Despite the industry-funded research contradicting the majority of scientific papers, which highlight the lower environmental impact of plant-based foods, the meat lobby continues to push its agenda. With a focus on food at the conference, the battle between the meat lobby and advocates for sustainable food systems looks set to be a key issue at COP28.