Novotel Advances Plant-Forward Strategy Across 600 Hotels, Targets 25% Plant-Based Menus by 2026

Novotel has announced a global expansion of its plant-forward food strategy, with a target for at least 25% of menu offerings across its 600 hotels to be plant-based by 2026. Currently, 39% of its locations already meet this threshold. The initiative is part of the strategic focus on integrating sustainability into the brand’s culinary operations, in alignment with its ongoing partnership with WWF France. By collaborating with culinary institutes to develop recipes that balance taste, health, and environmental impact, Novotel aims to provide scalable, sustainable menu options to meet consumer demand for plant-based dining.

In addition to its plant-based push, Novotel has introduced Sustainable Seafood Principles alongside WWF to address environmental concerns within hotel foodservice, such as overfishing and biodiversity loss. Operational measures, such as reducing single-use plastics and minimizing food waste, support these sustainability goals. Integrating plant-based menu items can help hospitality providers mitigate supply chain risks linked to animal agriculture, align with evolving consumer preferences, and meet increasing regulatory and investor scrutiny around sustainability performance. As Novotel rolls out enhanced staff training programs in sustainable food sourcing and ocean awareness, the brand aims to further embed sustainability into its operations and increase guest engagement initiatives promoting ocean conservation.