Philadelphia’s HipCityVeg Is Expanding to New York City

Philadelphia’s plant-based fast-casual restaurant, HipCityVeg, is expanding to New York City this fall with three new locations - one flagship location in Union Square and two delivery-only locations in Brooklyn and Queens. The menu features vegan burgers, nuggets, shakes, Philly cheesesteaks, and more, all served in 100% compostable packaging. The founder, Nicole Marquis, believes that now is the ideal time to grow the brand as people are realizing the benefits of plant-based foods for the planet and their own values.

The expansion strategy includes a focus on delivery-only locations, called “Go Kitchens,” in addition to brick-and-mortar restaurants to cater to the growing demand for at-home dining. The first NYC location will open on October 28, with the Queens delivery-only location following in November, and the Brooklyn delivery-only location in January. Marquis emphasizes the importance of providing affordable, convenient, and delicious plant-based options for all customers, while also maintaining the in-person experience that makes restaurants community gathering places.