Plant-based food sales volumes in France, Germany, Italy, and Spain grew in 2025, driven by narrowing price gaps with animal-based equivalents. The Good Food Institute Europe's analysis found that consumers are interested in plant-based foods, but price and taste continue to shape purchasing decisions. Traditional plant proteins such as tofu, tempeh, and seitan saw significant sales volume growth, with price being a likely factor in their popularity.

Milk and yogurt categories saw the strongest gains in plant-based sales, with plant-based milk and milk beverages accounting for 9.2% of the total milk market volume. However, smaller categories such as plant-based cheese and fish struggled to gain market share due to taste and texture issues. France led European growth in plant-based sales, while the UK and the Netherlands saw slight declines. GFI Europe called on policymakers to address structural barriers such as VAT disparities on plant-based milk and labeling restrictions to fully unlock the potential of plant-based foods.