A study by Swedish startup Ironic Biotech has shown that their fermentation-derived iron protein outperforms existing supplements, delivering up to 65 times better absorption when combined with vitamin C. The company hopes to use this protein to treat severe iron deficiency anemia, potentially avoiding the need for expensive and invasive intravenous iron treatments. The tasteless protein, derived from edible plants, could be a stable ingredient for supplement and food companies.

Founded in 2020, Ironic Biotech has received grants and funding, including winning second place in the FoodTech World Cup. The company is advancing towards commercial supply, with collaborations focusing on various applications such as premium supplements, fortified foods, and women's wellness. CEO Dr. Nélida Leiva Eriksson states that their iron product absorbs as well as iron from red meat, offering a more effective and sustainable alternative for the two billion people globally suffering from iron deficiency.