‘Substitarians’ on the Rise in Switzerland as Meat Consumption Falls: Survey

A survey by Coop Switzerland has shown that over half of Swiss consumers are consuming plant-based alternatives to meat, dairy, and seafood, leading to the emergence of a new demographic called 'substitarians'. This shift has resulted in a decrease in meat consumption in the country, with 58% of people consciously avoiding animal-derived foods several times a month.

The survey also revealed that substitarians, who eat plant-based alternatives at least several times a month, make up 56% of the Swiss population. Factors such as climate change and health are driving the consumption of plant-based products, with the popularity of vegan labels increasing. Additionally, Coop Switzerland's own sales data shows a rising demand for vegan substitutes, leading to the introduction of a new vegan range and the inclusion of alt-meat products in stores.