These Are The Most Plant-Based Regions In The UK, According To A Study

New research conducted by AudienceNet on behalf of the vegan brand BOSH! reveals that London has the highest adoption rate of plant-based diets in the UK, with almost 15 percent of the population embracing plant-based eating. This is significantly higher than the national average of under five percent. Southeast England follows closely behind London with an adoption rate of around 14 percent, and the Northwest at 11 percent. Wales, the Northeast, and Northern Ireland have lower adoption rates of five, four, and two percent, respectively.

The study also shows that both younger and older demographics in the UK are increasingly adopting plant-based diets. Nearly 30 percent of Generation Z (18 to 29-year-olds) have adopted a plant-based diet, compared to 24 percent of 30 to 39 and 40 to 49-year-olds. Surprisingly, 25 percent of 50 to 59-year-olds, the oldest demographic surveyed, have also embraced some form of plant-based eating. The founders of BOSH! are encouraged by the rising trend of plant-based diets in the UK and believe that more men adopting these diets is a positive step forward in promoting health and longevity.