Three vegan advocacy organizations representing over 130,000 people in Australia and New Zealand have called on Woolworths Group to stop cutting back on plant-based product lines. The groups, including The Vegan Society of Aotearoa New Zealand, Vegan Australia, and Doctors for Nutrition, sent a joint letter to the supermarket chain expressing concerns that current practices contradict Woolworths' sustainability commitments. They highlight a pattern of plant-based products being discontinued, reduced in range, or moved to less visible shelf space in some stores, which goes against Woolworths' stated 2025 Sustainability Plan.

The organizations are demanding that Woolworths maintain and expand viable vegan product lines, ensure equal visibility and integrated placement of plant-based products across mainstream categories, and publicly commit to increasing the proportion of animal-free foods as part of its corporate sustainability strategy. They argue that reducing the range or visibility of vegan products risks reinforcing the dominance of animal-derived products, especially at a time when global expectations are shifting towards more sustainable food systems. Despite the letter, Woolworths has not yet responded to the demands from the advocacy groups.