Victoria’s Secret Bans Cashmere After Receiving Undercover Farm Footage

Victoria’s Secret has decided to ban cashmere from its products after receiving undercover footage from animal rights organization PETA. The decision applies to both Victoria’s Secret and PINK branded items sold worldwide, with the company operating in over 60 countries. The footage showed the cruelty endured by goats in the cashmere industry, including painful combings to remove their hair and subsequent injuries.

PETA’s investigation revealed the harrowing conditions on cashmere farms in China and Mongolia, where goats were restrained and subjected to painful grooming processes. Once deemed unprofitable, the goats were slaughtered in brutal ways. Victoria’s Secret executives were shown the footage and subsequently removed all cashmere products from future collections. Other fashion companies, including Asos and Mexx, have also opted to drop cashmere in favor of animal-free alternatives.