Vogue, one of the most prominent fashion publications in the world, has announced that it will no longer feature new animal fur in editorial content or advertising. This decision follows the departure of former Editor-in-Chief Anna Wintour, who was known for championing real fur. Condé Nast, the global media company that owns Vogue, has also updated its sustainability guidelines to be fur-free, impacting other publications such as Vanity Fair, The New Yorker, and GQ.

The move away from traditional animal fur by Condé Nast and Vogue reflects a broader shift across the fashion industry towards cruelty-free and sustainable alternatives. Global fur production has dropped significantly in recent years, with an 85 percent decrease over the past decade. Changing attitudes towards animal welfare and the environment have led to more brands and companies producing and using fur-free alternatives, reflecting the values of modern, ethical consumers.